Australia Network

BRAND BOOK

Operated by the Australian Broadcasting Corporation (ABC), Australia Network was the international satellite television and digital service broadcasting Australian content to the Asia-Pacific region. The brief was to develop an engaging brand piece that would challenge and inspire all those involved with Australia Network. A book was designed to help bring their personality to life, and deliver their promise of providing an Australian view of the world, that being - A Different View: A Smarter View. In addition to the information about the brand, the book featured numerous ideas, stories, games, and interactive puzzles that played on both Australian and Asian contexts. Completed while working at Interbrand Melbourne.

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