As an extension of their International Pack and Track product, Australia Post offered a convenient prepaid satchel for their three most popular destinations.
The ‘peel back’ graphic revealing the country’s flag helped the product stand out on shelves, as well as providing clear differentiation between the three satchels. Keeping in mind the restrictive production process, the graphics were kept bold, and simple lines and dot patterns were used to achieve depth.
Completed while working at Milo&Co.
