Following the initial brand project for Boundless Possible, the Department of Trade, Business and Innovation (DTBI) required its own visual identity that aligned with The Territory brand.
The synergy between The Territory and the DTBI identities was intentional, though the differences are clear, with the DTBI identity more conservative and formal in tone.
The visual strategy for DTBI aimed to group the communication styles into two different looks for business and lifestyle segments. Lifestyle Look materials are designed to promote the Territory way of life, and entice people to live, study and work in The Territory, while the Business Look feels more corporate, and focuses on trade and investment opportunities.
Designed in collaboration at Boab Design.
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