Following the initial brand project for Boundless Possible, Boab Design were approached by the Department of Trade, Business and Innovation (DTBI) to develop its own visual identity that aligned with The Territory brand.
The visual strategy for DTBI was to group the communication styles into two different looks for business and lifestyle segments. The two looks share assets from the overall DTBI identity system, with differences between how the assets are used. Lifestyle Look materials are designed to promote the Territory way of life, and entice people to live, study and work in The Territory, while the Business Look feels more corporate, and focuses on trade and investment opportunities.
A comprehensive style guide was delivered to not only provide guidance on how to use the identity assets, but also to offer inspiration when applying the identity to various communications, with consideration to the audiences and partners DTBI engage with.
Designed in collaboration at Boab Design.