Esplanade Theatre

BRAND IDENTITY

Singapore’s national performing arts centre approached Interbrand to assist them in recrafting their identity and develop a visual system that would help bring the Esplanade brand to life. Whilst maintaining the overall appearance of the previous identity, the new logo was recrafted to appear more contemporary, and less cumbersome for easier reproduction at small sizes. Based on an architectural feature, the triangle was utilised as a visual device across the system.The unmistakable visual language enabled the brand to speak with one voice to its multiple audiences. Completed while working at Interbrand Singapore.

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