Green Hills Farm is a working family farm located in the hills of rural West Gippsland in Victoria. The brand project for the start-up farm has been a work in progress for many years that initially kicked off with a new name, and a distinctive logo and visual identity that reinforced their values and personality of a refined rural farm lifestyle.
As the farm grew, so did the need to stretch the brand into other product and experience offerings. This involved the creation of sub-brand logotypes and a colour strategy that would provide differentiation while also complimenting the primary Green Hills Farm brand.
Various outputs were developed to promote the masterbrand and to package their honey and garlic produce, all of which featured a unique illustrative treatment of continuous lines that pay homage to the property’s rolling hills.
"We have been working with Amber for several years now and our experience has always been friendly, professional and above all, creative and timely.
Amber took the time to really understand the DNA of our business. Her initial story boards and design were spot on and this made it an easy process to pinpoint our direction and refine the end results.
We love working with Amber because she brings her A game to each brief and this mean we have been able to reduce time spent in development and constant editing saving on money and frustration with not seeing our vision come alive. Her concepts and execution are outstanding and we highly recommend you give Amber the opportunity to take your ideas to a new level."
Kristy Plumridge
Owner, Green Hills Farm & The Ridge House

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