Green Hills Farm is a working family farm located in the hills of rural West Gippsland in Victoria. The brand project for the start-up farm has been a work in progress for many years that initially kicked off with a new name, and a distinctive logo and visual identity that reinforced their values and personality of a refined rural farm lifestyle.
As the farm grew, so did the need to stretch the brand into other product and experience offerings. This involved the creation of sub-brand logotypes and a colour strategy that would provide differentiation while also complimenting the primary Green Hills Farm brand.
Various outputs were developed to promote the masterbrand and to package their honey and garlic produce, all of which featured a unique illustrative treatment of continuous lines that pay homage to the property’s rolling hills.
Client Green Hills Farm
Agency Boab Design / Amber Young Design