A start-up business with a broad offering, Hawkeye&Co’s new brand identity needed the flexibility to switch between corporate, sport and fashion arenas. With a business name that naturally lends itself to character development, the hawk was adopted as a key graphic in the overall identity.
Freelance project commissioned by Milo&Co.
Note: The Hawkeye&Co brand identity is final and in use, however the applications demonstrated above are conceptual only.