A start-up business with a broad offering, Hawkeye&Co’s new brand identity needed the flexibility to switch between corporate, sport and fashion arenas. With a business name that naturally lends itself to character development, the hawk was adopted as a key graphic in the overall identity.
Freelance project commissioned by Milo&Co.
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/2dc54598-a4a5-42b2-9090-7b932b2ae37a_rw_1920.jpg?h=f1a37b509e53d40b23c50765407a2783)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/cae62b95-55c1-479c-9a43-9d8ece4339d0_rw_1920.jpg?h=3db86e7f09cbb948ee640663da91281b)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/dff55eba-d813-497f-8a35-00bd28c773b5_rw_1920.jpg?h=51a1f4ca376e4dd35db39393ed13408e)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/66e3108a-1e9e-45de-941c-6c13ec373ad5_rw_1920.jpg?h=68ee4f7777aaf3ff45210d8698231323)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/8f76e629-0d70-42b8-90b0-0f15d620a583_rw_1920.jpg?h=69050d8dd4c1837c6aea01f6ca04fe66)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/dd7fb2df-ad50-4b4e-86ee-fe4c2a500308_rw_1920.jpg?h=0e0efbc71c34172f156f3ef7179dc8f8)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/6d015b73-172a-43de-9237-95d5f32a4f7a_rw_1920.jpg?h=18140c8a9a3e0383a81b0df80e1ab0bd)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/a1045184-5daa-4d2b-9d0c-596143325e50_rw_1920.jpg?h=20f48e2b30a1c2739f89d6edb9a55d0e)
Note: The Hawkeye&Co brand identity is final and in use, however the applications demonstrated above are conceptual only.