Injalak Arts Rebrand

BRAND IDENTITY

Injalak Arts is an Aboriginal owned and governed art centre located in a remote community in West Arnhem Land, Northern Territory of Australia. With an obvious need to refresh the presentation of their quality art product and cultural experiential offer, Injalak Arts requested a new identity be developed that would help the brand comfortably sit alongside other Aboriginal art centres, as well as within any premium retailers or art galleries. A revised logo and new identity system was developed to appear more relevant, sophisticated and contemporary. The clean and simple visual system works well to showcase Injalak’s distinctive art, and the new evolved logo injects more personality and meaning to the overall brand. Completed while working in-house at Injalak Arts.

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