Injalak Arts is an Aboriginal owned and governed art centre located in a remote community in West Arnhem Land, Northern Territory.
With an obvious need to refresh the presentation of their quality art product and cultural experiential offer, Injalak Arts required a new identity that would align with other Aboriginal art centres, while also ensuring its appeal within high-end retail and art gallery settings.
A revised logo and new identity system was developed to appear more relevant, sophisticated and contemporary. The clean and simple visual system works well to showcase Injalak’s distinctive art, and the new evolved logo injects more personality and meaning to the overall brand.
Client Injalak Arts
Agency In-house / Amber Young Design