Jellybean Bikes


The Melbourne based start-up Jellybean Bikes were looking for a brand identity that would appeal to young, want-to-be hipsters. Launching at the beginning of the ‘fixie’ trend, the unique selling point for these single-speed bikes was the ability to custom-build from a palette of colourful parts for an affordable price. The tagline ‘colour your ride’ was created to accompany the colourfully vibrant yet urban visual system. Completed while working at Milo&Co.

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