Kakadu Tourism required a refresh of their existing visual identity to bring consistency to their overall brand, and to help them appear as a modern and ethical tourism provider.
A review and refresh was undertaken for the master Kakadu Tourism brand, as well as the six sub-brands that collectively encompass the extensive range of tourism-geared services offered. Providing a clear hierarchy around how the brands are visually communicated was a large part of the project, with special consideration into how Kakadu Tourism communicate their breadth of services without showing the entire logo suite.
Completed while working at Boab Design.
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/e4c6b848-3efe-431e-914c-0b0ad8fa5e50_rw_1200.jpg?h=304595843229289af27a741bfbe93a7b)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/30f85a04-f48f-4003-8537-e5019b54de38_rw_1200.jpg?h=dd5e7d08ed0f88880034bd02bd57c9ed)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/b99b0fda-0f70-4fbb-8679-d0c6c2d8da41_rw_1200.jpg?h=fecc4a09afd500024b499a7689525b9d)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/34c8dba2-81b0-4057-bf9d-958a8fc68c30_rw_1200.jpg?h=04399f19e2b0f770954823326855975a)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/9ae70a97-513d-4b82-a563-25aac449b3bf_rw_1200.jpg?h=dccc71a8338df7ed2d8c9a8c88e89578)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/a5a71829-1455-4b98-b42f-05bd9d0ccefa_rw_1200.jpg?h=4cd8b7ccda04f23520c8adc45ada9d5d)
![](https://cdn.myportfolio.com/7dcf803d-d030-4556-b312-e21f5f318cea/4c25d517-b415-4a32-a9e8-ffeceb2e6440_rw_1200.jpg?h=ecb13a8b5027c281cd837786d1a53d64)