Jawoyn Association’s commercial entity, Nitmiluk Tours, is situated in the spectacular Nitmiluk National Park in the Northern Territory, and manages all accommodation, tours, and visitor experiences.
The brand project needed to address two key challenges – consider the logo symbol that is shared between themselves, Nitmiluk National Park and Jawoyn Association, and resolve the lack of differentiation between the tours experiences and business outputs.
The chosen direction led to a cohesive brand that includes elements of the Jawoyn Association identity while also establishing Nitmiluk Tours as a separate entity. The identity represents the four main offerings, enabling them to be marketed individually or as a complete set of experiences to convey their broader story.
Amber Young ©2024