Situated in the spectacular Nitmiluk National Park, Nitmiluk Tours is the commercial entity of Jawoyn Association, managing all accommodation, tours, and experiences, as well as the visitor centre.
The Nitmiluk Tours brand project needed to address two key challenges – consider the logo symbol that is shared between themselves, Nitmiluk National Park and Jawoyn Association, and resolve the lack of differentiation between the tours experiences and business outputs.
The preferred direction delivers a simple identity that shares some of the Jawoyn Association assets, whilst allowing Nitmiluk Tours to stand alone and own their new identity.
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