Following on from my initial logo design for the NT Library in 2017, I was more recently approached by Library & Archives NT to refresh their brand to accommodate site-specific identities for three of their locations across the Territory.
The timing of the project coincided with the need to address wayfinding and signage at the new Northern Territory Library location set to be in the Charles Darwin Education & Community Precinct in the Darwin CBD.
Using an early draft of the wayfinding strategy to inform part of the brief, new assets were established to support and enhance the brand experience in the physical environment.
The refreshed identity allows the brand to remain strong and identifiable across all three public sites, while providing differentiation between the site-specific brands. A comprehensive guideline addressing all site-brands was developed which included best practice application examples.
"Amber was fabulous to work with throughout the project. She demonstrated a clear grasp of the brief, provided a range of options and was responsive to suggestions, whilst effectively articulating the pros and cons of different approaches.
Amber has a great eye for detail, and we are delighted with the results, which have refreshed and expanded a longstanding brand and enabled its application in a range of new environments.
Amber is responsive and an excellent communicator, met all timelines and delivered a comprehensive and professional final product. We would be very happy to work with her again in future."
Patrick Gregory
Senior Director, Library & Archives NT

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