Tourism Top End is a not-for-profit member based organisation who work with stakeholders, communities and other industry organisations to grow tourism in the Northern Territory's Top End region.
The team were looking to overhaul their brand with a new logo and visual identity that better reflected the organisation, and positioned them as more than just a visitor centre.
Featuring a continuous interwoven line in colours that celebrate the diversity of the Top End, the logo aims to highlight their passion and energy for advocating the tourism industry, and expresses the collaborative and agile nature of the organisation.
The identity system itself needed to be very simple to apply, as most of the brands outputs are produced internally. With accessibility and the end-user in mind, a practical and easy-to-follow style guide was developed, along with a suite of templates for internal staff.
Amber Young ©2023