The City of Mount Gambier required a brand identity for the multi-purpose facility Wulanda Recreation & Convention Centre, the city’s largest infrastructure project to date and set to open in 2022.
Wulanda, meaning ‘enjoy’ and ‘cherish’ in the Bunganditj language, was the name chosen through extensive community consultation. The cultural significance of the name meant the identity needed to respectfully acknowledge the spiritual connection of the Boandik Peoples to the land and water that Mount Gambier sits upon.
To assist with this connection the City of Mount Gambier commissioned First Nations artist Belinda Bonney to create a painted artwork that would allow individual design elements to be featured within the brand identity and the built environment for the Centre.
The distinctive logo and graphic treatment feels dynamic and inclusive to help convey culture, connection and place. Further to the identity development, a comprehensive brand style guide was designed to provide both internal users and design professionals guidance and the tools required for implementation.
Completed while working at KWP!
Note: The Wulanda Recreation & Convention Centre brand identity is final, however the applications demonstrated above are conceptual only.